Melbourne, CBD & Inner Suburbs, Full Time
24 Jun, 2016
An exciting new role is available to join our Marketing team in Melbourne as a Data Science Specialist. Reporting into the Strategy Manager the Data Science Specialist undertakes complex analysis into customer behavioural patterns through segmentation techniques, creation of predictive models, cluster analyses and other statistical techniques to construct a holistic view of our customer. This aims to continually improve the marketing strategy and identification of customer groups to shape marketing campaigns to optimise business revenue growth across Crown's Gaming, Hotels and Restaurants.
Job Category: Marketing