Browse Public Relations Account Executive jobs
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- Public relations (PR) can be described as the management of reputation, with the objective of earning understanding and support, as well as influencing opinion and behaviour.
- PR account executives are responsible for communicating key messages to defined target audiences to establish goodwill and understanding between an organisation and its public.
- This is proactively achieved by generating third party endorsement, often through media relations, including broadcast, print and new media.
- PR account executives monitor the publicity that is generated on behalf of their clients, as well as liaising on an everyday basis with the client to update and report on the success of the publicity.
