• Reputable leading mobile network operator
• Fun, vibrant and energetic corporate culture
• HKD $25,000 $30,000 per month, experience dependent

This mobile network operator is leading from the front. With a reputation for innovation and state of the art technology, this organization is a stand-out in Asia.

Due to steady commercial growth there is a vacancy in the marketing team for an Assistant Manager, Loyalty Marketing to formulate and execute loyalty programs in Hong Kong

Responsibilities

• Formulate and execute loyalty programs that ensure customer stickiness brand power
• Conduct database analysis and identify opportunities to elevate customer loyalty, ARPU and brand advocacy (WOM) 
• Manage the delivery of consumer marketing contract extension through all channels (including retail, CRM, outsourced TM, etc)
• Analyse, and keep track on the re-contracting program and churn rates to identify area for improvement
• Regular review and enhancement on re-contracting treatment model and process / with seamless approaches/ executions like cross selling, bundle promotions, etc (incl script, call flow, briefing etc) based on customer need-state and profitability
• Develop and execute all marketing programs with pre & post analysis across a specific brand or portfolio.

Requirements

• Degree in Marketing or related discipline
• Minimum 6 years relevant marketing and commercial experiences
• In depth knowledge of mobile market and global technology trends
• Minimum 5 years experience in managing retail and channel marketing, preferably on segment-based and CRM
• Experience in brand management, development and marketing communications
• Excellent command of written and spoken English and Chinese (Cantonese)