Media placement jobs
Media Buyer
- Media buyers are responsible for purchasing media space (in newspapers, magazines and posters and on radio, television and cinema).
- Working within advertising agencies, they advise clients on which media should be used to best advertise their product or service. They aim to reach the highest number of people in the target audience at the lowest possible cost.
- The role also involves budget management. Buyers often work on more than one account at a time. They may work across a range of media or specialise in one particular area. In some companies, the role of media buyer is combined with media planner.
Other media jobs include:
- Media Director
- Media Planner
