Browse Marketing Marketing Officer jobs

LocationTitleAdvertiserPosted/
Days Posted
Ultimo
NSW
Job Type: Full Time
UTS is seeking a communication professional with a flair for writing copy for a 12 months fixed-term contract. 35 hour week, close to Central Station
UTS 24 Nov, 2008

8

  • Marketing officers promote a company's or client's sales of products or services.
  • This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services.
  • Marketing officers identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment
  • They set goals for market share and growth and develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
  • They make decisions regarding products, such as choosing labels or packaging and work on developing new products and work out an approach to pricing and set prices for products and services
  • They manage distribution channels such as shops and wholesalers and make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • Finally they develop plans for advertising, sales promotion, public relations, personal selling and sales management and undertake marketing audits to monitor sales performance.

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