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Project Manager - Web Development and SEO - Melbourne
S2M Digital Recruitment

Melbourne, CBD & Inner Suburbs, Full Time 30 May, 2012


Fantastic opportunity to further your career with an International agency specialising in web development and SEO based in Melbourne CBD

Job Category: I.T. & T

Social Media and Digital Marketing specialist - Global fashion brand - Melbourne
S2M Digital Recruitment

Melbourne, All Melbourne, Full Time 30 May, 2012


Iconic global fashion brand with vacancy for Social Media and Digital Marketing specialist

Job Category: Marketing

Digital Marketing Manager - eCommerce
S2M Digital Recruitment

Melbourne, All Melbourne, Full Time 30 May, 2012


Digital Marketing Manager required by national organisation to lead online marketing strategy across their portfolio of eCommerce products

Job Category: Marketing

Digital Acquisition Marketing Manager
Respect Search and Select

Sydney, CBD, Inner West & Eastern Suburbs, Full Time 30 May, 2012


Fantastic opportunity for an online marketing specialist to move to an extremely well funded and exciting start up business

Job Category: Marketing

Account Executive - Creative Advertising Agency
Michael Page

Sydney, All Sydney, Full Time 29 May, 2012


Outstanding Account Executive role at this creative advertising agency!

Job Category: Advert/Media/Comm/Ent & Design

Account Director - Leading Integrated Agency
Michael Page

Sydney, All Sydney, Full Time 29 May, 2012


Incredible opportunity for an experienced Account Director to join this leading integrated agency. Major FMCG client base.

Job Category: Advert/Media/Comm/Ent & Design

SEM Account Manager
XPAND Group

Melbourne, CBD & Inner Suburbs, Full Time 29 May, 2012


SEM Account Manager. Global Online Marketing Agency. Fully responsible for their biggest client. Iconic Australian brand. Fun and relaxed enviro.

Job Category: Marketing

Search Exec- Fantastic career development!
Respect Search and Select

Sydney, All Sydney, Full Time 29 May, 2012


Great search agency looking for talented SEM analyst. Great opportunity to work with amazing team on high spending premium clients! Apply now!

Job Category: Marketing

Marketing Manager
People2People

Sydney, CBD, Inner West & Eastern Suburbs, Full Time 29 May, 2012


Inaugural management role in global b2c finance business. Strong digital focus, lots of scope, great culture! $100K

Job Category: Marketing

Strategic Account Director - Creative Agency
Michael Page

Sydney, All Sydney, Full Time 28 May, 2012


Outstanding opportunity for a strong AD looking to join an entrepreneurial and highly creative agency.

Job Category: Advert/Media/Comm/Ent & Design

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Marketing

  • People employed in marketing concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors.
  • Ultimately marketing wants to know which market segments will buy their company's products and how best to sell those products to their target market
  • Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
  • Marketers depend on market research, both formal and informal, to determine what consumers want and what they are willing to pay for it.
  • Marketing’s primary aim is generating a competitive advantage relative to its competitors.
  • Other tasks include identifying and analysing an organisation's strengths and weaknesses, and responding to opportunities and threats in the marketing environment
  • make decisions regarding products, such as choosing labels or packaging as well as work on developing new products
  • make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • develop plans for advertising, sales promotion, public relations, personal selling and sales management