This position is responsible for developing and executing the online activities of the business. Reporting to the Head of Marketing, you will be responsible for maintaining and optimising the website, eCommerce capability, managing end-to-end campaign management for keyword search activities, banner advertising, online promotions and affiliate marketing.

Responsibilities:

• Assist the Head of Marketing to develop the digital strategy
• Manage 1 direct report: website editor to manage the day-to-day operations of the website content
• Work closely with the Digital Team
• Project manage the development of new eCommerce and website project
• Optimise online marketing activities to ensure maximum ROI and market share
• Monitor, analyse and utilise campaign and channel performance data
• Assess and make recommendations around online usability and customer experience
• Develop and manage effective email marketing lifecycles
• Plan, implement and monitor internal SEO and SEM initiatives
• Grow and develop affiliate and strategic marketing partnerships
• Strategically incorporate Social Media platforms into all digital marketing
• Build strong and long lasting relationships with key internal and external stakeholders

• Marketing or Business degree qualifications
• 4-6 years previous digital project / marketing experience, preferably gained in B2C and/or retail travel industry  
• A sound understanding of eCommerce solutions and web development
• A technical background and the experience of delivering major web based projects
• Demonstrated experience at performing multiple tasks across multiple projects
• Experience and knowledge in Content Management System
• Experience and knowledge in web analytics tool such as Omniture, Hitwise and Google Analytics
• Strong stakeholder management and negotiation skills
• A team player and motivational manager