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Public Relations

• Public relations (PR) is the managing of outside communication of an organization or business to create and maintain a positive image.
• Public relations involve popularizing successes, downplaying failures, announcing changes, and many other activities.
• Corporations, Non-profit organizations and politicians may all use Public Relations
• Essentially it is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organization and its publics.
• Employees also promote good information flows within the organisation.
• They will need to keep an eye on public opinion about an organisation or particular issues and develop and implement communication strategies for the organisation
• present arguments on behalf of an organisation to government, other organisations and special interest groups
• Public relations specialists may arrange and direct speaking engagements, press conferences, meetings and conventions, films or videos, and fundraising campaigns.