Hong Kong, All Hong Kong, Full Time
05 Feb, 2012
Reputable leading mobile network operator
Fun, vibrant and energetic corporate culture
HKD $25,000 $30,000 per month, experience dependent
This mobile network operator is leading from the front. With a reputation for innovation and state of the art technology, this organization is a stand-out in Asia.
Due to steady commercial growth there is a vacancy in the marketing team for an Assistant Manager, Loyalty Marketing to formulate and execute loyalty programs in Hong Kong
Responsibilities
Formulate and execute loyalty programs that ensure customer stickiness brand power
Conduct database analysis and identify opportunities to elevate customer loyalty, ARPU and brand advocacy (WOM)
Manage the delivery of consumer marketing contract extension through all channels (including retail, CRM, outsourced TM, etc)
Analyse, and keep track on the re-contracting program and churn rates to identify area for improvement
Regular review and enhancement on re-contracting
Job Category: Other