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Location	Title	Advertiser	Posted

All Sydney NSW	Channel Manager Job Type: Full Time Opportunity to join an innovative and dynamic business View Job	Michael Page	10 Feb, 2012
All Sydney NSW	Channel Manager Job Type: Full Time Opportunity to join an innovative and dynamic business View Job	Michael Page	10 Feb, 2012
All Sydney NSW	Channel Manager - Retail Job Type: Full Time Opportunity to join an innovative and dynamic business View Job	Michael Page	10 Feb, 2012
All Sydney NSW	Product Manager Job Type: Full Time Are you interested in building your career in online with one of Australia's leading online portals ? View Job	Michael Page	09 Feb, 2012
All Gold Coast QLD	Marketing Manager - Global Extreme Sports Retail Brand - Gold Coast Base $70-90K Job Type: Full Time My client is a leading retailer within the extreme sports apparel arena, a Gold Coast brand with a strong global presence. Intrigued? Keep Reading! View Job	Frontline Retail Australia	09 Feb, 2012
CBD, Inner West & Eastern Suburbs NSW	Brand Manager - Alcohol Job Type: Full Time Leading Drinks Company is looking for an experienced Brand Manager..... View Job	Six Degrees Executive	08 Feb, 2012
CBD, Inner West & Eastern Suburbs NSW	Brand Manager - NPD Focus Job Type: Apprentice Brand Manager needed to work in innovations team View Job	Six Degrees Executive	08 Feb, 2012
Regional VIC VIC	Field Representative Job Type: Contract \| Pay: Bonus and incentives As a Field Marketing Representative, you will conduct an audit of POS (point-of-sale) materials displayed at retail establishments. View Job	People2People	07 Feb, 2012
North Shore & Northern Beaches NSW	Marketing Manager, Brand Job Type: Full Time This is a great opportunity for a B2B marketing manager wanting to get more brand marketing exposure. View Job	Michael Page	07 Feb, 2012
All Melbourne VIC	Brand Manager - FMCG Job Type: Full Time Global FMCG giant looking for a Brand Manager for one of the most sought after portfolio's in their business View Job	Michael Page	03 Feb, 2012

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Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity.
Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product.
This may increase sales by making a comparison with competing products more favourable. It may also enable the manufacturer to charge more for the product.
The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price.

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