Browse Automotive Trades Automotive Salesperson jobs

• Auto sales workers sell new and used automobiles. Some work in used car lots, where they sell vehicles made by many manufacturers.
• Many work for car dealerships. The manager of a dealership, sometimes called the dealer, may work alone or employ one or more sales workers.
• Sales workers in dealerships typically sell new cars of only one or two makes, along with a variety of used cars.
• Dealership sales workers approach and assist potential new customers who come to look at cars in the showroom. Other times they get repeat business from former customers. Some drivers trade in their cars for new models every few years. Sales workers keep lists of their customers and contact them regularly to see if they are ready to make a new purchase.
• To sell cars to customers, sales workers find out how much their clients are willing to spend, as well as the size, model, and features they want in a vehicle. Sales workers discuss the cars in the showroom, see which ones interest their customers the most, and then emphasize the features they think will make the car attractive to a particular buyer.
• Because vehicles are such a major investment, most car buyers must finance their purchases. Some borrow the full amount of the cost of the car from a bank or other lending institution.
• Sales workers must be able to figure the trade-in allowance that can be given on an old car against the price of a new car. When the customer has chosen a car, the sales worker adds up the total sales price (including special accessories and equipment, sales tax, and the license and registration fee), and subtracts rebates, other discounts, and the trade-in allowance.
• Often the salesperson must negotiate with the customer over the final price of the car. A sales contract is then prepared for the customer's signature. The same method is used in selling used cars.

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