Browse Advertising Media Planner jobs
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- Works with client and account teams to develop objectives and strategies for media buys and determine mix of advertising types used for campaigns.
- Creates and implements a plan to meet media objectives within an established budget.
- Tracks, analyses and interprets results of advertising expenditures. Requires strong research and analytical skills.
- Develops, executes, and monitors media plans for advertising clients.
- Analyses the audiences, content, and ratings of a wide range of media outlets.
- Advertising account executives may perform the following tasks:
- present draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if required
- supervise and coordinate the work of the relevant production departments so that the campaign meets deadlines and budget requirements
- Keep in contact with the client throughout the project and deal with problems as they arise.
