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Browse Advertising Copywriter jobs

LocationTitleAdvertiserPosted/
Days Posted
Ultimo
NSW
Communication Officer
Job Type: Full Time
UTS is seeking a communication professional with a flair for writing copy for a 12 months fixed-term contract. 35 hour week, close to Central Station
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UTS 24 Nov, 2008

9
Sydney
NSW
COPYWRITER - GLOBAL COMPANY - NORTHERN BEACHES
Job Type: Full Time
Release your creative flow. Bring your energy and dynamic ideas to this Copywriter role. Fun, dedicated, creative marketing team. $70-75K.
View Job
3S 22 Oct, 2008

42

  • Copywriting is the process of writing the words that promote a person, business, opinion, or idea. 
  • It may be used as plain text, as a radio or television advertisement, or in a variety of other media.
  • The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to buy a product or subscribe to a certain viewpoint.
  • Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases, white papers, and other written material incorporated into advertising media.
  • Copywriters can contribute words and ideas to print ads, mail-order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail, letters and other advertising media.
  • On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings in search engines. · Copywriters can work for themselves as independent contractors, freelancing for a variety of clients. They may also work as employees within larger organizations, including advertising agencies, public relations firms, advertising departments within larger companies, TV or radio stations, newspapers and magazines.
  • A copywriter often works as part of an advertising team. Agencies and advertising departments partner copywriters with art directors. The copywriter has ultimate responsibility for their advertisements' verbal and textual content; the art director has ultimate responsibility for the visual look and appeal.

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