Browse Advertising Brand Consultant jobs
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- Develops and implements the brand strategy of a product or service.
- Plans and executes brand marketing and advertising programs to raise brand awareness and value. Sets the direction of brands through awareness of market research and consumer trends to anticipate competitive and industry trends.
- Responsible for the overall marketing, and particularly promotion, of a specific brand. Job function ranges from a coordination role to one in which profit objectives are built in. Sometimes titled product manager.
- Duties include providing branding direction, developing and executing brand marketing programs and translating consumer attitudes into new branding directions.
- Also consults with development teams about market requirements and product features.
- It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity.
- Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product.
- This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product.
- The value of the brand is determined by the amount of profit it generates for the manufacturer.
